The rental cool-down in Miami has many landlords wondering how to enhance tenant retention for consistent occupancy. For some, this could require an overhaul of the condo design to appease the modern renter. There are many things you should consider to encourage people to stay in place and make your condominium the place to be.
The Miami Rental Market Cool-Down
Miami will always be a popular metropolis for renters. However, the market has shown signs of slowing down in 2024. According to Zumper's Annual Rent Report for 2023, six of seven Florida cities showed lower rental rates year-over-year. In Miami, one-bedroom rentals declined by 1.8%.
There are several reasons for this, including economic fluctuations, an election year and changing consumer attitudes, which play a role in new supply trends. Many Americans are waiting for what happens next to the economy, putting off moving until there is more certainty.
The oversupply has put property owners in a tight spot, as many must lower their prices and offer desirable amenities to attract quality renters and increase tenant retention. This has proved especially true in the Sun Belt.
5 Design Updates for Tenant Retention
With Miami's future rental market uncertain, you'll want to maintain your existing tenant pool. This means implementing thoughtful upgrades to appeal to residents. Here are five updates to consider.
1. Smart Technology
According to a Rent.com survey, 35% of renters say smart technology is essential. However, 21% and 20% would be satisfied with only one or two devices, respectively.
Some smart technologies renters seek include thermostats, lights, secure package lockers and voice systems. Per the survey, renters also said they'd be willing to pay an extra $37.65 monthly for these devices.
2. Sustainable Designs
More people are interested in sustainability to curb their carbon footprint at home. As such, integrating sustainable condo designs and practices can enhance tenant retention.
You should use eco-friendly materials when upgrading units and complex grounds. Opting for energy-efficient systems will also appeal to Miami renters, allowing you to hold onto your best tenants.
Even minor updates to lighting will make a significant difference — about 25% of U.S. electricity consumption derives from electric lighting. Light-emitting diode bulbs give off less heat in units, while light-reflective value paint better reflects the Florida sun, ensuring maximum energy efficiency and indoor comfort.
3. Ergonomic Workspaces
Nearly 65% of workers feel more productive working from home, which is why there's been a rise in fully remote and hybrid work setups since the pandemic. As such, renters will want an ergonomic workspace where they can concentrate on their projects and tasks.
You might have little control over each tenant's ideal remote work environment, but you can integrate a workstation or nook with built-in shelves. Offering a communal workspace as an amenity will allow residents to feel a sense of work-life balance and a change of scenery without the commute.
Other things to consider are maximizing natural light, ensuring adequate ventilation, and installing enough electrical outlets to accommodate remote workers and enhance comfort.
4. Outdoor Living Areas
Many people choose to live in Miami for its year-round summer weather. According to a 2023 survey, the average American spends nine hours weekly outside — up two hours from 2022. Therefore, creating outdoor living space for tenants to enjoy is crucial.
Consider adding a private balcony to every unit. Your complex may have a pool area, communal grilling station or rooftop patio. Whatever outdoor living you can provide, the better chances you’ll have of retaining tenants in the long term.
5. High-Quality Finishes
Miami tenants look for high-quality finishes to match the exorbitant rent. On average, renters spend $2,647 for a two-bedroom apartment monthly, so you should deliver on design.
Upgrade appliances, reface cabinets and opt for modern hardware to give kitchens a facelift. Granite or quartz countertops, tile or hardwood floors, and sleek lighting — such as pendants and recessed lights — will improve the overall appearance of units.
You should also carry these high-quality upgrades into shared spaces, such as hallways, amenities and the lobby.
A Desirable Condo Design Equates to Happier Tenants
You must create a design that improves comfort and modern livability to enhance tenant retention and satisfaction. Today's renters demand technological advancements and more purposeful use of space to stay put — some would even pay more if you delivered on these promises. Do what you can to make your condo appealing and encourage them to stay.
Evelyn Long is a writer that specializes in housing market trends. She is also the founder of Renovated Magazine, where she writes essential resources for renters and homeowners. She has contributed to several other sites like the National Association of Realtors and Realty Executives.
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